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Saab, a Swedish car maker, is recognized as a high-end, luxury brand of General Motors. Saab’s overall challenge was to raise awareness and promote their vehicles in the competitive market of luxury cars. Owners of such cars were typically unaware of the versatility and performance of Saab vehicles. Cossette Toronto was called upon to plan an event to increase product knowledge and generate a positive impression of the Saab brand.

As one of the five largest mobile phone manufacturers operating in over 80 countries around the world, Sony Ericsson wanted to further enhance the Walkman brand by uniting music with mobile phones. Dare Digital was called upon to create a website to stimulate this experience by getting people to interact with the site and at the same time to inform them of the complete range of handsets available from Sony Ericsson.

P&O Cruises is the U.K.’s largest premium cruise brand and boasts a rich and illustrious history. P&O’s overall challenge was to promote the brand proposition of “There’s a world out there” to a new generation of potential cruisers and to ensure that they are continuously learning what appeals most to P&O Cruises’ potential customers.