http://www.cossette.comFri, 20 Aug 2010 12:47:07 +0100fr http://www.cossette.com/img/logocossette_rss.gif http://www.cossette.comMon, 24 Sep 2007 00:00:00 +0100BabyFirstTV, the first 24/7 channel dedicated to babies and toddlers, was launched in North America amid a media climate saturated in negativity toward television programming targeting this demographic. Just prior to launch, PainePR was mandated to generate a mainstream consumer awareness and media coverage of the new service, all the while minimizing negative backlash and intense scrutiny from pediatricians and influencers.Mon, 24 Sep 2007 00:00:00 +0100In 2006, Perfetti Van Melle, the world's third largest confection company, decided to extend its Mentos brand and enter the chewing gum market. In October 2006, based on Canadian consumer survey results, Blitz Direct, Data & Promotion and Cossette Communication Montreal produced a launch campaign focusing primarily on Mentos gum's unique, round shape, immediately setting it apart from the competition. Phase two of this launch took place in March 2007.Mon, 24 Sep 2007 00:00:00 +0100Nike Soccer was looking for a new and innovative way to reach its target audience of 12 to 17 year-old soccer fans. Cossette Media, in conjunction with other media carriers/partners, decided to take full advantage of a new medium for the mall market comprised of full motion video, sound and projection, as well as SMS controls.Mon, 24 Sep 2007 00:00:00 +0100Rigla wanted to attract a new clientele - Russia's "nouveau riche" - by transforming its existing pharmacy outlets into "health supermarkets". Rigla called upon Identica Branding & Design to create a new retail brand identity that would signal the radical change in its business.Mon, 24 Sep 2007 00:00:00 +0100The new small car series of Pontiacs and Chevrolets is perfectly suited for the 18-34 market, and GM wanted to find an original way to help this target market discover all their features and advantages. Fjord Interactive Marketing + Technology developed an interactive showroom on the Web that enabled Internet users to discover GM's new line of cars.Mon, 24 Sep 2007 00:00:00 +0100Alcan needed to deploy an optimization strategy of its assets in Quebec to provide Alcan with an industrial platform that will last for the next 50 years. It therefore became essential to develop a positioning strategy with all the target groups, in addition to the company's business strategies.Tue, 27 Nov 2007 00:00:00 +0100Identica Branding & Design, in collaboration with Nucleus Strategic Core Properties, Optimum Public Relations and Fjord Interactive Marketing + Technology, were given the mandate to put in place a complete identity program for the newly merged AbitibiBowater company.Wed, 16 Jan 2008 00:00:00 +0100Vodafone's overall brand strategy is to develop products, applications and marketing that enable people to "make the most of now". The digital strategy brought forward by Dare Digital was to create a site and advertising campaign that leveraged Vodafone's Formula One sponsorship while encouraging people to interact with Vodafone.Wed, 07 May 2008 00:00:00 +0100The objective was to develop a campaign to support the brand's "be like no other" positioning, and engage the target audience throughout Europe. The idea was to create a campaign that would feature a well-known, but enigmatic individual who embodies the unique spirit of VAIO. A series of films and stills with John Malkovich were shot over a number of days to form the basis of the website developed by Dare Digital.Fri, 09 May 2008 00:00:00 +0100As one of the five largest mobile phone manufacturers operating in over 80 countries around the world, Sony Ericsson wanted to further enhance the Walkman brand by uniting music with mobile phones. Dare Digital was called upon to create a website to stimulate this experience by getting people to interact with the site and at the same time to inform them of the complete range of handsets available from Sony Ericsson.Thu, 21 Aug 2008 00:00:00 +0100Saab, a Swedish car maker, is recognized as a high-end, luxury brand of General Motors. Saab's overall challenge was to raise awareness and promote their vehicles in the competitive market of luxury cars. Owners of such cars were typically unaware of the versatility and performance of Saab vehicles. Cossette Toronto was called upon to plan an event to increase product knowledge and generate a positive impression of the Saab brand.Mon, 24 Sep 2007 00:00:00 +0100McDonald's was looking to enhance their image as an employer among the youth segment. Cossette Communication-Marketing produced a uniquely personal, mass media and interactive campaign that spoke to the audience in their voice.Mon, 24 Sep 2007 00:00:00 +0100Despite medical research confirming the dangers of smoking, plus warnings on packaging and decades of anti-smoking campaigns, one in four British adults – 13 million – continue to smoke. In an effort to increase public awareness regarding the health risks of smoking, the National Health Service in the U.K. launched a new, aggressive anti-smoking advertising campaign, created by MCBD.Wed, 07 May 2008 00:00:00 +0100Her Majesty's Revenue and Customs (HMRC) is a non-ministerial department of the British Government primarily responsible for the collection of taxes and the payment of some forms of state support. The challenge was to get more people to do something they don't enjoy and don't want to do - file their Self Assessment tax bill on time and preferably online.Thu, 08 May 2008 00:00:00 +0100P&O Cruises is the U.K.'s largest premium cruise brand and boasts a rich and illustrious history. P&O's overall challenge was to promote the brand proposition of "There's a world out there" to a new generation of potential cruisers and to ensure that they are continuously learning what appeals most to P&O Cruises' potential customers.Tue, 08 Jan 2008 00:00:00 +0100Milk has historically been plagued by declining consumption across much of Canada. Despite this the Prairie Milk Marketing Partnership has found a way to generate growth.