Cossette has promoted Matt Litzinger and David Daga to the top creative positions of its Toronto office, naming them Co-Chief Creative Officers.
Litzinger and Daga assume creative leadership of Cossette in Toronto four and a half years after joining the company, having already established themselves as one of Canada’s top creative teams with award-winning work for a broad range of top-tier clients.
“The appointment of Matt and Dave as our creative leadership team signals the beginning of a new era of creativity at Cossette,” says Andrew Bergstrom, EVP Managing Director of Cossette in Toronto. “They have worked with all our major clients, and have provided outstanding creative leadership on our McDonald’s Restaurants account.
“Most importantly, Matt and Dave have intuitively embraced, and in fact epitomize, Cossette’s integrated approach to marketing communications. They are the right creative leaders to further our promise of providing true engagement between consumers and brands,” adds Bergstrom.
Since joining Cossette, Litzinger and Daga have made significant creative contributions to Cossette’s leading clients. Their work for McDonald’s has been highly acclaimed and last year was given top honors within the McDonald’s global agency network. Most recently Litzinger and Daga presided creatively over the highly successful launch of McCafe, McDonald’s biggest-ever new product launch in Canada.
As well, their work for General Mills, including such brands as Cheerios and Fibre 1, has driven major increases in both sales and brand share. They also worked on the original TV commercials that helped launch the BMO Financial Group’s successful “Making money make sense” brand positioning.
“Our ultimate goal is to create an environment that will generate the best possible creative product, and through that, the best business results for our clients,” says Daga.
As Co-Chief Creative Officers, Litzinger and Daga will assume overall creative responsibility for Cossette’s integrated creative department in Toronto. They will also continue to have senior creative responsibility on the McDonald’s Restaurants account.
“We’ve got all of the pieces in place to deliver innovative ideas that are truly integrated,” says Litzinger. “Dave and I are really excited about continuing to push things forward and to building on the momentum here.”