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Eric Lifson

Eric Lifson is the Competitive Intelligence Specialist on the National McDonald’s account at Cossette Communications. He holds an Honours degree in Communications Studies from York University and is a graduate of the Creative Advertising program at Seneca College. He is passionate about constantly digging up the latest in advertising, marketing and digital/interactive media trends.

  • The Rise of the Reference Consumer

    As members of the marketing communications industry, we strive to reach consumers and attempt to get them to purchase certain products or services. In the late 1940s, with the advent of television, it was a simple formula: broadcast a commercial message to as many people as possible and they would routinely buy it. This involved [...]
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  • Getting Started In the Ad Industry

     How Hungry Are You? My name is Eric Lifson. I am the Competitive Intelligence Specialist on the National McDonald’s Team at Cossette Communications (you too can have a fancy title one day). Breaking into the ad industry can seem daunting. Here are 10 surefire steps to get in and excel once you get there. 1. [...]
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