Integrated creativity

Antoine Bécotte

Leads brand strategy and brand design.
Creates exciting brand experiences.
Connects strategy with creativity.
Connects brands with people.

20 years in the business.

A GIFT WORTH SPREADING

In a fast-moving consumer environment, brands are constantly evolving. They push and pull, jostle for position, and stand their ground until the market changes once again. Creating stories that seduce consumers is both exciting and fulfilling. That they embrace a brand and share it openly with the people in their online and offline communities is an amazing thing to see. Yes, ideas are powerful. But the experience is key.

What does Live Engagement mean to Antoine?

“Live Engagement is omnipresent and manifests in all facets of a campaign. It connects the dots between the brand, the consumer and the experience.”