Benoit Bessette

Assimilates clients' business models.
Identifies business challenges facing internal and external environments.
Orchestrates reflections on strategy, creative and technology in order to devise optimal communications solutions.
Ensures that initiatives follow efficiency measures.

24 years in the business.

Aim for the heart

Tap water costs 50¢ per thousand litres, yet, in some places, bottled water can sell for as much as $14 a litre. That's because consumers purchase with their emotions and buy into the notion that products set them apart from their peers. As idea people, it all comes down to inspiring aspirations and building dreams that cater to desires. The importance of storytelling—the fine art of catering to consumer wants and needs—drives everything.

What does Live Engagement mean to Benoit?
“Live engagement has to be mutual. While you expect propos to be engaged towards your Brand and product, how much are you willing to commit towards them. What's your story?”