Relationship Marketing and Social CRM

Fabienne Callu

Implements new trends and innovations in client relationship management.
Provides performance references and measurements.
Hosts training sessions.
Develops work tools.

10+ years in the business.

LET'S BUILD THE CONVERSATION

In a market saturated with countless campaigns and relational programs, the challenge is to come up with new strategies, technologies and concepts that cultivate stimulating bi-directional conversations. In order to be relevant, one must venture beyond straightforward engagement to build innovative marketing conversations that support the data.

What does Live Engagement mean to Fabienne?

“Live Engagement strengthens relationship marketing by constantly fine-tuning the connection between the customer and the brand.”