Plans integrated brand strategies.
Manages strategic planning team.
Facilitates collaborative strategic planning workshops and processes.
Facilitates 360 degree big idea integration.
20+ years in the business.
IF A BRAND ISN'T LIVE, IT'S DEAD
As the communications landscape continues to shift, consumers now experience the world around them in real time. They consume differently and feel the need to connect to brands in new ways. It's about creating and sustaining engagement with people and communities. And it's about maintaining live signals for our brands.
What does Live Engagement mean to Florence?
“Live Engagement is about maintaining live signals for brands. Because in our fast-paced, fragmented, fluxed-up world, if a brand isn't live, it's dead.”