Market Research

Maxime Duchesne

Manages research teams.
Plans the research process with clients.
Leads group and individual interviews.
Manages qualitative and quantitative mandates, and carries out statistical analyses.

12 years in the business.

FESTINA LENTE (MAKE HASTE SLOWLY)

It's a constant balancing act: things need to get done as quickly as possible, but with just as much rigor. So in addition to curiosity, an eye for detail, and a knack for observation and in-depth analysis, today's researcher must also remain on the cutting edge—of everything. In a world caught up in numbers, it's about finding the most pertinent method of data collection for any given project.

What does Live Engagement mean to Maxime?

“Live Engagement captures, quite accurately, all facets of a campaign, filters out the redundancies, and makes sense of it all; to Live Engagement, research it key.”