Brand Activation and Experiential Marketing
Plans promotional and experiential marketing events.
Leads brainstorming sessions to find the “big idea”.
Ensures that the chosen strategy contributes to brand positioning.
Maintains a deep focus on maximizing ROI.
23 years in the business.
LET'S TIP THE SCALE
Brand activation, the buzzword for promotions and experiential marketing, is all about “tipping the scale”. The challenge? To pinpoint the critical insight or big idea that triggers a desired consumer action—buy your product; fill out a form, interact with your brand, “Like” you on Facebook or follow you on Twitter, etc.—and gets them talking, excitedly, about your product or service.
What does Live Engagement mean to Michel?
“Live Engagement means finding the right trigger for the desired action from the consumer even before he knows what he wants.”