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Branding,
an interdisciplinary
approach

Nathalie Houde

Analyze and evaluate the brand and the strength of identity signs.
Defines powerful, relevant, and personalized foundations for brands.
Develops strategies and principles of brand management.
Conducts workshops on brand and branding for clients and professional organizations.

25 years in the business.

Branding, an interdisciplinary approach.

Define and develop a brand requires the collaboration of interdisciplinary teams. Beyond its image, the brand is now getting into the sphere of experience and behavior. For a brand to have a meaning and a place into the consumer's mind, it needs to be agile, consistent, authentic and of course, present and relevant. 

What does Live Engagement mean to Nathalie?
LIVE Engagement is the need to adapt our brands and messages to various target groups and contexts, without losing meaning and sense: a feat of every moment.