Pascale Chassé

Develops strategies for relevant brand partnerships.
Supervises partnership activation teams.
Offers advice to marketing managers to assist them in the development of their strategic alliances.
Oversees CommandiScope, an evaluation tool he created to help brands establish the value of a given partnership.

20 + years in the business.

Adios logos!

Today, brands are seeking a real return on their sponsorship investments. They're no longer satisfied with just standard visibility at the bottom of an event poster or event website home page. Powerful sponsorships are those that form an integral part of the event and foster interaction with the public. Simply put, social networks have become an essential ingredient in sponsorship activation strategy.

What does Live Engagement mean to Pascale?
“Live Engagement responds to campaign demands the moment they arise. After all, the online world never sleeps.”