Toronto, November 21, 2016 – Canadian ad agency Cossette walked away with the top prize at the Canadian Marketing Association’s annual award show, winning “Best of the Best” for “Bring Back The Bees” an integrated marketing campaign for the General Mills Honey Nut Cheerios brand.
“Bring Back The Bees,” which also won multiple Golds at the CMAs, is a multi-pronged marketing campaign that aims to raise awareness of diminishing bee populations and to inspire and empower Canadians to help support Canada’s bees by planting wildflowers in their communities.
Cossette also won multiple CMA Gold awards for “Unpaused” a fundraising campaign for SickKids Foundation which, like “Bring Back The Bees” has received widespread industry acclaim within the international marketing community.
Cossette also won CMA awards for clients McDonald’s and SAQ.
The CMA gala, held annually in Toronto and attended by some 2,000 marketing and advertising professionals, capped off a highly successful month of award wins for Cossette.
Earlier, the agency was named “Agency of the Year” by the industry trade publication Strategy magazine. Cossette also won multiple Golds at the Canadian Media Innovation Awards last week, in addition to winning top honors at the Advertising and Design Club of Canada show.
- 30 -
For more information: