Ad Her, a collaboration of Cossette Chicago employees Katie Palmer and Julia Matthews, was created to impact young women and strive for positive change in the Chicago advertising community through creativity, diversity and inclusion.
Ad Her aims to inspire high school girls from under-represented backgrounds to seek out advertising as a career: connecting them with mentors, technology and professional skills that create more inclusive opportunities for all.
Selected students will be paired with mentors and given the mission to find an ad that’s is a misrepresentation of women of color. The students will be provided with the resources to recreate a version of this ad through their own eyes and experience all facets of creating an ad - from conception to completion - in less than 24 hours.
5 winning students will be awarded scholarships for continuing education.