Best in Show at the PROMO! Awards for SickKids VS | Cossette

Best in Show at the PROMO! Awards for SickKids VS

21.09.2017

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Weare thrilled to announce that Cossette took home six awards as well as the coveted Best in Show prize at the 17th annual PROMO! Awards. 

Presented by CAPMA and strategy, on September 19 in Toronto. The PROMO! Awards celebrate breakthrough creative, strategic brilliance and outstanding results in the experiential and brand activation space.

“It is incredibly rewarding to be able to work with talented clients on such inspiring brands on a daily basis. It is even more so when the team’s creativity and ingenuity is recognized by our industry, stated Melanie Dunn, CEO at Cossette.”

The agency’s SickKids VS campaign for SickKids Foundation collected four Gold—making it the big winner of the 30 unique campaigns to be featured at the event—in addition to being named Best in Show for its ability to target a new donor demographic.

The SAQ Inspire program, which will soon celebrate its second anniversary, received a Silver for its use of data. Cossette’s activation for NFP Le Garde-Manger Pour Tous also earned a Gold and Bronze.

Overall, Cossette came away with:

  • Best in Show: SickKids Foundation, SickKids VS
  • Gold, Best Activity Generating Brand Awareness: SickKids Foundation, SickKids VS
  • Gold, Best Cause or Charity Marketing Campaign: SickKids Foundation, SickKids VS
  • Gold, Best Integrated Campaign: SickKids Foundation, SickKids VS
  • Gold, Best Use of Online Video: SickKids Foundation, SickKids VS Undeniable
  • Gold, Best Pop-up/Experiential Event: Le Garde-Manger Pour Tous, Help Us Fill the Emptiness
  • Silver, Best Use of Data: SAQ, SAQ Inspire
  • Bronze, Best Cause or Charity Marketing Campaign: Le Garde-Manger Pour Tous, Help Us Fill the Emptiness

The award-winning work can be seen above and below.

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SAQ

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. Cossette is a community of specialized talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. 

Cossette was named Agency of the Year by strategy magazine, is a Platinum-level Aon Hewitt Best Employer, and is listed on Advertising Age magazine’s Best Places to Work. The agency has offices in Halifax, Québec City, Montréal, Toronto, Vancouver and Chicago, and has been making strides to become a major player among global advertising agencies. For more information, please visit cossette.com.

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For more information:

Roxanne Chaudier
514 827-8315
roxanne.chaudier@cossette.com

Cossette