Canadian Ophthalmological Society Sets Sights on New Agency Partners
Not-for-profit medical specialty organization selects sister agency partners Cossette Health and The Colony Project to lead new public awareness campaign
TORONTO, March 10, 2017 – After a competitive RFP process, Cossette Health and The Colony Project have been selected as the new agencies of record for the Canadian Ophthalmological Society (COS). The sister agencies, under the same umbrella of Vision7 International, will work closely together to develop and launch an integrated national public awareness campaign to increase consumer understanding of ophthalmology.
“As the national, recognized authority on eye and vision care in Canada, we see a growing need to educate Canadians on the different types of eye health practitioners and the unique training, education and skills of ophthalmologists,” says Rosalind O’Connell, Manager, Communications and Public Affairs,Canadian Ophthalmological Society. “Cossette Health and Colony demonstrated the creativity and strategy we’re looking for to really bring a campaign to life. We look forward to launching this project with them.”
“While other eye health practitioners can correct vision, only ophthalmologists can restore it,” says Joe Dee, managing director, Cossette Health. “Our passion and spirit for this project engendered a natural chemistry with COS, and we eagerly await being able to highlight the unique role ophthalmologists play in treating eye conditions and diseases.”
Ophthalmology as a practice is not well-understood amongst the Canadian public, except for those who have dealt with eye afflictions. There is general confusion and lack of awareness of the difference between opticians, optometrists and ophthalmologists, the latter of which are the only medical doctors and the only eye health practitioners that can perform eye surgeries. COS aims to educate Canadians about the positive difference ophthalmologists make in the lives of people they treat.
“Ophthalmology is empowering the lives of thousands of Canadians through specialized, medical treatment,” says Amanda Shuchat, managing director, The Colony Project. “We’re so invested in this project and excited about our ability to share the incredible differences ophthalmologists make in the lives of their patients.”
The campaign will launch in spring 2017 and will include a video series, media relations, influencer engagement and an innovation showcase. Cossette Health will lead the creative development with PR and influencer relations led by The Colony Project.
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About Canadian Ophthalmological Society
The Canadian Ophthalmological Society (COS) is a national not-for-profit medical specialty organization and the recognized authority on eye and vision care in Canada. As eye physicians and surgeons, COS is committed to assuring the provision of optimal eye care to all Canadians by promoting excellence in ophthalmology and by providing services to support its members in practice. COS works collaboratively with government, other national and international specialty societies, provincial partners and affiliates, and other eye care professionals and patient groups to advocate for health policy in Canada in the area of eye and vision health. COS is an affiliate of the Canadian Medical Association and an Accredited Provider of Continuing Professional Development, as recognized by the Royal College of Physicians and Surgeons of Canada.
About Cossette Health
Cossette Health is the digital healthcare practice within Cossette – Canada's leading marketing and communications agency. Cossette Health provides integrated communications and digital services to the health industry, while collaborating on and working with new ventures. Cossette Health has domain expertise in healthcare, strategic know-how, and product development capabilities. For more information, visit www.cossettehealth.com.
About The Colony Project
The Colony Project is a national, earned-first agency built to uncover deep insights, smash boundaries and deliver meaningful results. Established in January 2016, The Colony Project is part of the Vision7 group of companies including renowned Canadian marketing and media agencies Cossette, Jungle Media and The Camps Collective. The Colony Project is headquartered in Toronto and has an office in Montreal, offering coverage and bilingual services from coast to coast. For more information, visit www.colonyproject.com.
Rachel Lehman, The Colony Project