Children of the Street Society and Cossette Partner to Build Awareness Around Sexual Abuse Amongst Teens | Cossette

Children of the Street Society and Cossette Partner to Build Awareness Around Sexual Abuse Amongst Teens

05.04.2018

Sexual Abuse Amongst Teens.

Cossette, in partnership with Children of the Street Society, launched an interactive social media campaign targeting teenagers in light of the recent social media movement, #MeToo. The campaign was created to switch the focus from the victims, and raise awareness around the silent witnesses who could change the story by speaking up.

"Many teens are afraid to speak up at school because they want to fit in with their peers. But staying silent when witnessing sexual harassment and abuse perpetuates and normalizes sexual violence. Staying silent is like saying it’s okay,”shared Diane Sowden, Executive Director of the Children of the Street Society.

Interactive school posters and transit shelter ads encourage passers by to use their phones to scan custom Snapcodes. The scanned code generates a Snapchat filter, which gives a response teens can use to combat sexual harassment. The campaign also includes a PSA video that mimics the use of Snapchat to reveal how teens who stay silent could change the story and speak up against sexual harassment.

“This campaign empowers teens to speak up in the face of sexual harassment by using our custom Snapchat Snaplenses. We’re giving them a tool to combat sexual exploitation on a platform they’re already spending a lot of their time on, ” said Pierre Chan, Creative Director, Cossette.

Credits

Client: Children of the Street Society

Agency: Cossette

About Children of the Street Society

Children of the Street Society is a provincial society and federal charity dedicated to preventing the sexual exploitation and human trafficking of children and youth in British Columbia through education strategies, public awareness initiatives, and family support since 1995.

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016 and 2017. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com.

-30-

If you're interested in an interview to further discuss the campaign or Children of the Streets Society’s initiatives, please reach out to:

Tanya Black

416-666-5352

tanya.black@cossette.com

Cossette