Claude Lamoureux is joining Cossette Media as Senior Vice President and General Manager, Quebec and East, rounding out the media agency’s leadership team in Canada.
“We are incredibly excited to welcome Claude to our national executive team,” says Joseph Leon, President of Vision7 Media. “He brings a unique agency and media perspective to the team and a passion for innovation and emerging media. He is a highly strategic thinker with a clear vision, and is the perfect fit for both Cossette Media and our partners.”
Lamoureux moves to Cossette Media from Cogeco where he was General Manager at Métromédia before leading Cogeco Media’s shift to digital as Vice-President, Digital Development. Prior to Cogeco, Lamoureux held senior roles at agency Bleublancrouge, including Media Director and Vice-President, Account Services and Media. He has made major contributions to a cross-section of leading brands, including Loto-Québec, SAQ, L’Oréal and Toyota.
“Media agencies are currently undergoing a period of unprecedented vitality. Data and technology are influencing business, brand and media strategies, and opening the door to incredible new opportunities for innovative agencies,” says Lamoureux. “I’m thrilled to be joining Cossette Media, an iconic Canadian agency, already ahead of the innovation curve and propelled by a unique and talented team.”
Lamoureux will join Brooke Leland, SVP and General Manager, Ontario and West, and Mike Rumble, SVP and Chief Strategy Officer as part of the Cossette Media national executive team.
“Claude’s arrival rounds out an exciting new agency leadership team, full of potential. Cossette Media is primed to build on our recent success and usher in a new period of evolution and growth,” adds Leon.
Having earned a Bachelor in Business Administration and Advertising from Université du Québec à Montréal, Lamoureux currently teaches at Université de Sherbrooke and works as a media strategy coach for Campus Infopresse. He was previously a member of the jury and chair of the board for Infopresse’s Prix Média, in addition to serving on committees for NADbank, the OMAC and the CDMQ.