Cossette and the SAQ win big at the Gala des Flèches d’Or | Cossette

Cossette and the SAQ win big at the Gala des Flèches d’Or

22.06.2017

Flèches d'Or

Cossette had a successful night at the 30th annual Association du marketing relationnel’s Gala des Flèches d’Or, where the agency was honoured for its work with SAQ Inspire. 

Cossette had a successful night at the 30th annual Association du marketing relationnel’s Gala des Flèches d’Or, where the agency was honoured for its work with SAQ Inspire.

“We are continually proud of the success of SAQ Inspire. We’d like to thank our client for the trust they placed in us and their invaluable collaboration throughout this major project,” says Malik Yacoubi, Head of Digital Development and Strategy at Cossette.

Alex Côté, Vice-President of CRM Technology, was also named AMR’s 2017 Personality of the Year, most notably for the leadership role he’s played within an ever-expanding national team. Alex was also instrumental in developing and implementing SAQ Inspire.

“Given the increasing volume and complexity of our digital mandates, Alex’s contribution has become vital. We’re extremely proud of his RMA win and incredible work,” added Malik Yacoubi.

Cossette received the following distinctions:  

  • Campaign of the Year: SAQ Inspire
  • Loyalty—Retail category: SAQ Inspire
  • Personality of the Year: Alex Côté, Vice-President of CRM Technology

 Each year, the Gala des Flèches d’Or recognizes the best relationship marketing campaigns in Québec, as well as the agencies and individuals who have distinguished themselves in the field.

Cossette