Cossette and SickKids Win Four Cannes Lions at Lions Health | Cossette

Cossette and SickKids Win Four Cannes Lions at Lions Health


Lions Health

Hailed as a “category changer” in the not-for-profit sector, Cossette’s new brand platform for Toronto’s SickKids Foundation “ SickKids VS” won two gold and two silver Health Lions at the 64th Cannes Lions International Festival of Creativity.

“We are incredibly thrilled to have a client that had the courage to bring SickKids VS to life. It’s truly an honour for the tremendous hard work of our team and everyone at SickKids to be recognized at the world’s most celebrated advertising festival,” says Mélanie Dunn, President and CEO, Cossette Canada.

The SickKids VS platform, developed to tell a different side of the SickKids story, represents a revolutionary shift in tone and approach in the hospital’s marketing, highlighting the fierce side of the patients, families and staff at SickKids and the fight that occurs at the hospital each day.

SickKids, Cossette and associated agency and production partners* picked up the following awards:

  • Gold, Fundraising & Advocacy: Film – SickKids Foundation, SickKids VS: Undeniable
  • Gold, Fundraising & Advocacy: PR – SickKids Foundation, SickKids VS
  • Silver, Fundraising & Advocacy: Film – SickKids Foundation, SickKids VS: MomStrong
  • Silver, Fundraising & Advocacy: Integrated – SickKids Foundation, SickKids VS

In it’s 64th year, Cannes Lions International Festival of Creativity is a seven day festival bringing the world’s most inventive, talented and creative people in the communications industry together in Cannes to learn, network and celebrate.

Lions Health is a special event dedicated to life-changing creativity, showcasing and inspiring ideas that transcend especially challenging boundaries. With insights from thought-leaders, marketers, specialists and scientists, Lions Health connects global healthcare and pharmaceutical professionals, allowing them to share successes, problem-solve and do business.

*The SickKids VS platform was created with production partners Jam3 Toronto, Skin & Bones Toronto, The Mill New York, Westside Studio Toronto, A52 Santa Monica, SNDWRX, Pirate Toronto, OMD Canada and The Vanity Toronto.