Cossette banks on its combined creative strength by naming a multidisciplinary team to head up creative in Montréal | Cossette

Cossette banks on its combined creative strength by naming a multidisciplinary team to head up creative in Montréal

22.01.2018

Lead

Montréal, January 19, 2018 – Cossette just named a creative collective responsible for driving the agency’s work and people forward, seizing business opportunities, and laying the groundwork for even more spectacular work for clients served by the Montréal office.

The collective consists of exceptionally talented people with complementary experience representing the agency’s key disciplines:

         ➔  Chris Bergeron, Vice-President, Content Experience
         ➔  Barbara Jacques, Vice-President, Branding and Design
         ➔  Daniel Ouellet, Vice-President, UX Strategy and Design
         ➔  Michel-Alex Lessard, Vice-President, Strategy
         ➔  Anne-Claude Chénier, who becomes Vice-President, Creative/Advertising
         ➔  Florence Girod, who becomes Chief Strategy Officer and Head of Integrated Product, and the collective’s mentor

“Our services are changing, and we’re adapting our approach by leveraging all of our expertise to deliver the best possible creative product,” explained Cossette Executive Vice-President and General Manager Louis Duchesne. “By focusing on the collective talent of our leaders, we’ll be in an even better position to meet our clients’ needs.”

Cossette restructured operations at its Montréal office in January 2017, adopting an approach based on cooperation, agility, accountability and engagement. It consists of a matrix model that highlights each person’s strengths.

Anne-Claude Chénier is named Vice-President, Creative/Advertising

Anne-Claude has grown and sharpened her expertise during her 16 years at Cossette. Her talent, passion, engagement, natural leadership, and ability to understand complex ecosystems and the evolution of our industry make her a valuable asset for our team and our clients. She will head up the team of advertising experts.

Florence Girod becomes Chief Strategy Officer and Head of Integrated Product

Florence worked at some of the biggest brand strategy and digital marketing agencies here and abroad before joining Cossette in 2010. Florence has a magical ability to facilitate cooperation between talented individuals thanks to her mastery of all the disciplines within the agency. In addition to her current responsibilities, she will mentor the creative collective.

A new start for Antoine Bécotte

Antoine Bécottehas founded a company in partnership with Cossette to market an innovative consumer product that will reinvent the brand experience in the field of sports and entertainment.

“Antoine is a passionate and incredibly generous individual with the heart of an entrepreneur. We’re delighted to continue working with him as a partner in this new adventure,” said Mr. Duchesne. “His dedication to our team, the quality of our product, and the agency has helped shape our corporate culture. He leaves behind a strong creative team who can take up the baton.”

His work has been celebrated many times throughout his career, including on the international stage where he won a Yellow Pencil at D&AD, seven Cannes Lions, as well as CLIO, One Show and Globe awards.

The position of chief creative officer will no longer exist at the Montréal office.

Cossette Montréal’s creative collective

Chris Bergeron, Vice-President, Content Experience

Heading up Cossette’s Content team in Québec, Chris possesses both digital expertise and creative skills. A former editor at Voir magazine and creative director at Cossette, she leverages her knowledge of content strategy to develop campaigns for several major clients, including McDonald’s Canada, Destination Canada, and the Alliance de l’industrie touristique du Québec.

Barbara Jacques, Vice-President, Branding and Design

Barbara has an insatiable desire to go above and beyond, and she takes a collaborative approach to her work. She steers projects towards excellence by drawing out the best in each member of her team. Her reputation and credibility make her a reference in the Canadian design industry. A key contributor to the vast majority of branding and design projects at Cossette, she took on the role of creative director to develop the visual identity for the award-winning SAQ Inspire program and the branding of Énergir (formerly Gaz Métro).

Anne-Claude Chénier, Vice-President, Creative/Advertising

Anne-Claude has grown and sharpened her expertise during her 16 years at Cossette. Her talent, passion, engagement, natural leadership, and ability to understand complex ecosystems and the evolution of our industry make her a valuable asset for our team and our clients. Alongside Michel-Alex Lessard, she provides leadership on projects for Vachon, and oversaw brainstorming and development for the first-ever Mammouth awards, which aired in December on Télé-Québec.

Daniel Ouellet, Vice-President, UX Strategy and Design

Daniel has been working in the digital realm for 18 years. He has extensive expertise in digital strategy and design—from product strategy and information architecture to ecosystem mapping, storyboarding and interface design. Under his leadership, Cossette has developed an expertise in UX strategy that allowed the Aéroport de Québec to reinvent the way it interacts with consumers, both within its digital ecosystem and in person.

Michel-Alex Lessard, Vice-President, Strategy

Specializing in creative planning and integrated campaign management, Michel-Alex is guided by three elements—consumer insights, creativity at every step of the planning process, and his clients’ success. Boasting more than 15 years of experience in communications, he raises the bar with each new project through his holistic approach. Alongside Anne-Claude Chénier, he provides leadership on projects for Vachon, and headed up brainstorming and development for the first-ever Mammouth awards, which aired in December on Télé-Québec.

Florence Girod, Chief Strategy Officer and Head of Integrated Product

Before joining Cossette, Florence Girod, Chief Strategy Officer and Head of Integrated Product, worked at some of the biggest brand strategy and digital marketing agencies in the world. Thanks to her knowledge of all the disciplines involved in creating a product at Cossette, she is able to form tailor-made teams based on the needs of each client or project.

Florence’s clients at Cossette include La Presse, which she supported in its digital transformation—from developing a business plan to launching La Presse+. More recently, she headed up the rebranding project for Énergir (formerly Gaz Métro), an exercise required to reflect the company’s evolution and ambitions.

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in both 2016 and 2017. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit cossette.com.

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For more information:

Roxanne Chaudier
514 827-8315
roxanne.chaudier@cossette.com

 

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