As the winner of seven awards—three gold, one silver, one bronze, and two Orders of Excellence—Cossette set a new record and became Canada’s most highly acclaimed agency at this year’s GLOBES. Organized by the Marketing Agencies Association Worldwide (MAAW), the GLOBES recognize the best brand activation campaigns from across the world. Cossette is ranked fourth.
Two of Cossette’s campaigns combined to win the seven awards. First, the Amazing Contest, created for Mentos as part of its partnership with The Amazing Race Canada, was honoured four times—it took gold for both “Consumer Products ‒ Food” and “Short Term ‒ Trial and Awareness,” bronze for “Sponsorship,” and an Order of Excellence in the “Fully Integrated” category.
Cossette also received three awards for the December 10 campaignit mountedon behalf of Amnesty International to mark Human Rights Day—gold for “Cause Marketing,” silver for “Small Budget Campaign,” and an Order of Excellence in the “Not For Profit, Charity and Public Sector” category.
“This outstanding performance proves that our product is world-class,” said Antoine Bécotte, Chief Creative Officer at Cossette. “Knowing that agencies from all over the world submitted their campaigns, being ranked amongst the best means that we’ve created memorable campaigns and that our people are some of the industry’s top talent. It also speaks to the extraordinarily strong relationships we have with our clients, without whom none of this would have been possible.”
The Globes is an annual contest that features a panel of more than 100 judges from some 15 different countries, including Australia, Brazil, Canada, Ireland, the U.S. and the U.K.