Former Leo Burnett Exec Joins Cossette As the Agency Ramps Up its U.S. Growth
Chicago — January 23, 2017 — Adam Friedman has joined Cossette Chicago as SVP, Head of Strategy. Formerly Senior VP and Strategy Director at Leo Burnett Chicago, Friedman joins Cossette as the agency – which launched in 2014 with its win of the local McDonald’s business – initiates aggressive growth plans for the U.S.
“Adam joins us at an exciting time,” said Alyssa Huggins, who leads Cossette Chicago. “Many marketers want a ‘right-sized’ agency that can work in a consultative fashion on big business challenges, and then solve those challenges with strong strategic thinking and outstanding creative work. This, plus an expectation of agility and transparency – is something we’ve always offered our clients. We will benefit from Adam’s client-side and agency experience, and were impressed by the entrepreneurial passion which led him to Cossette.”
Friedman brings 20 years of experience to the agency. He has contributed to the success of brands like American Express, Ann Taylor, Astra Zeneca, AT&T, Cartier, Kellogg’s and Sony, with particular expertise in driving new product development, product launches and broad-scale brand repositioning. During his six years with Leo Burnett he led the rebranding and repositioning of Fifth Third Bank and the communication platform development for Sprint’s 4G LTE Network.
“In the age of big and bigger data, I am always in search of more modern and human ways to uncover what makes consumers tick,” said Friedman. “I gravitated toward the silo-free environment of Cossette where ideas can spread quickly and the team is completely integrated. The model creates a shorter distance between the insight and the idea, and ultimately the work.”
In addition to being an active student of human behavior, Friedman is an avid back-packer and long-distance cycler who loves music and travelling with his wife Nicole and their son Julian. He is a graduate of Boston University.
About Cossette Chicago:
Cossette is a fully integrated marketing communications agency with 600+ employees and offices in Chicago, Toronto, Vancouver, Montreal, Quebec City and Halifax. Cossette was recently awarded Strategy’s Agency of the Year, and Cossette Chicago was recognized by Advertising Age as one of the 50 Best Places to Work. Cossette was founded in 1972 and has a client list that includes McDonald’s, Aeroplan, General Mills, BMW, Ronald McDonald House Charities, TELUS, TD Bank, Campari and SickKids Foundation.