Cossette expands its digital leadership | Cossette

Cossette expands its digital leadership


Cossette has enhanced its digital services offering with the creation of three key positions. In addition to promoting Marian Borca to Vice‑President, Technologies, the agency recently welcomed two seasoned experts, Stéphane Alozy, Vice-President and Digital Business Lead, and Martin Talbot, Director, Business Intelligence and Data Science.

Building on its enviable position in the digital sector, Cossette is leveraging these appointments to deepen its expertise and its ability to develop innovative business intelligence and cutting‑edge technology solutions.

“Today’s brands operate in a complex digital universe, where data is used to transform their business models. Now more than ever, they must be sure their chosen strategy and technology will allow them to achieve their transformation goals. Stéphane, Martin and Marian will be important allies for our clients with respect to designing and deploying solutions that will allow them to take full advantage of the data intelligence,” noted Louis Duchesne, Executive Vice‑President and General Manager of Cossette.

For many years, Stéphane Alozy hasdistinguished himself through his vision and his ability to create new marketing products and services. As V.P. and Digital Business Lead, he’ll be tasked with driving Cossette’s growth through integrated clients for whom digital is central to their business model and who want to accelerate their transformation with the help of content ecosystems based on data, as well as artificial intelligence and data analysis products.

In addition to a Ph.D. in computer science, Martin Talbot has a wealth of experience in business intelligence, artificial intelligence and user research. Stints at well-known video game studios Square Enix, Warner Bros. Entertainment Group and Electronic Arts allowed him to hone his skills in research, statistical analysis and automated learning. Over the course of his career, Martin promoted the data culture, established reliable and intuitive performance indicators, and deployed advanced digital marketing technologies with real-time personalization. This expertise will allow him to support the agency’s clients in their transformation and identify actionable insights that will help guide them towards the best business decisions.

Having worked in the technology field for 20 years now, Marian Borca is an accomplished software architect and developer. A member of the Cossette team since 2007, his role is to create tailored solutions for the agency’s clients, particularly content management and e-commerce platforms, loyalty programs, mobile applications and state-of-the-art digital ecosystems. His new role will see him exercise even greater leadership over the Technology team with the aim of deploying technology development strategies that will allow Cossette’s clients to harness the full potential of data.

About Cossette

Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016, 2017 and 2018. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit 

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For more information:

Roxanne Chaudier
514 827-8315

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