Goal is to redefine strategy and deliver the power of integrated thinking
Toronto, May 16, 2016: Cossette has expanded its strategic capabilities in Toronto as part of a broader move to redefine how brands connect with consumers.
“We’ve added new talent in CRM, brand and digital and integrated them into one group with a plan to create an industry-leading, next generation of strategic service for our clients,” says Cossette Chief Strategy Officer Jason Chaney. “Increasingly we are seeing strategy become as much a part of the product as creative. By working together as an integrated strategy and creative team, we are able to create better informed brand creative and better brand experiences as we continue to move closer to a truly one-to- one world.”
The hires include Sarah Thompson, new Vice President Strategy, who joins Cossette from Corus Entertainment where she was Manager of Social Media. Thompson has a diverse media and agency background, having worked in digital and social media across a variety of industry categories.
Also new to the strategy team is Lisa Hart, who joins Cossette as Director of Strategy. Hart was most recently with Trevor/Peter Communications and before that Leo Burnett and Tribal DDB. Hart has worked on brand strategy for a broad range of high profile brands, including award-winning work for such clients as IKEA, Yellow Pages and McDonald’s Restaurants.
Other recent strategy hires include Senior Strategist, Olie Navrotska and Strategy Director Fernando Aloise. Navrotska was a freelance CRM consultant prior to joining Cossette and before that was with FCB working on OLG and Purolator. Aloise joins Cossette from DentsuBos where he worked on brand strategy for such clients as Toyota, Sleeman, Sapporo, CAMH and Constellation Brands (Wine Rack stores, Naked Grape, Sawmill Creek, Bodacious wines).
“Our investment in strategy reflects a wider trend that’s being driven by client demands and a need for new approaches to problem-solving,” says Chaney. “We need people who straddle all the areas of digital, social, data, CRM, strategy and creative and we need to find ways of cross-pollinating their thinking and their expertise.”