Cossette hurries harder to win Curling Canada | Cossette

Cossette hurries harder to win Curling Canada


Cossette hurries harder to win Curling Canada

After an extensive nationwide search, Curling Canada has selected Cossette to be its Agency of Record. The account will be led out of Vancouver, where the team will work with Curling Canada to build momentum for the sport and bring more people into the curling experience as spectators of Season of Champions events or participants at local curling centres – or both.

“Cossette seemed a perfect fit with us culturally,” noted Curling Canada’s CEO, Katherine Henderson. “They also provided a remarkably detailed in-person pitch, and offered insights and outside-the-box thinking that was intriguing, to say the least.”

The national governing body is responsible for the development, promotion, and organization of curling across the country — from grassroots all the way to Team Canada who represents us internationally.

One of Canada’s most beloved sporting traditions, curling centres are at the very heart of many communities and can be found in every province. The game is a hot commodity internationally during Winter Olympic years, but has a huge dedicated following across Canada, year in and year out. The goal will be to keep building that following, both in terms of ticket purchases and participation.

“We were looking for a great sports client to add to our roster,” stated Nadine Cole, SVP, General Manager of Cossette in Vancouver. “When Curling Canada came up for review, we knew we’d found the ideal partner. A true team effort, everyone in the agency pitched in to win this. We couldn’t be more excited.”

On an annual basis, Curling Canada sanctions and conducts 12 national curling championship events, as well as the Home HardwareCanada Cup of Curling, World Financial Group Continental Cup of Curling and one of the World Curling Championships (alternating men and women each year).

About Cossette
Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.
Cossette was named Agency of the Year in Canada in 2016 and 2017. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit 


For more information:

Roxanne Chaudier

Communications Manager, Cossette

514 827 8315