Cossette Media welcomes Wes Wolch as Chief Strategy Officer | Cossette

Cossette Media welcomes Wes Wolch as Chief Strategy Officer



 The former Vice Media VP joins Cossette Media’s leadership team following a series of executive hires and promotions

Toronto — September 13, 2017: Following a strong period of sustained growth, Cossette Media has hired Wes Wolch as Chief Strategy Officer, rounding out a series of executive hires and promotions to complete the agency’s new leadership team.

Wolch will lead Cossette Media’s national strategy practice and partner with regional General Manager, Brooke Leland to lead the Ontario & West business. He will report to Joseph Leon, President Vision7 Media.

“We’re thrilled to welcome Wes to the Cossette Media family. With experience spanning media, content, creative and client, he brings a unique lens to our strategic capabilities, one that is directly aligned with our ‘strategy without silos’ vision”, says Joseph Leon.

Wolch joins the agency from Vice Media in Toronto where he was VP, Strategy and Creative. Prior to his role at Vice, he was VP Content and Connection Planning at GroupM’s MEC, where he led the Molson, Netflix and GE businesses.

Wolch adds: "I'm incredibly excited about joining Cossette Media. Being a part of an iconic locally grown group with a sharp, talented and digitally fluent executive team, as well as our extensive data & technology resources, gives us a strong advantage. It is a tremendous opportunity to evolve our clients’ focus beyond pure media to an overarching communications approach that delivers results."

The arrival of Wolch is the final step in the evolution of the agency’s leadership team which started with new regional General Managers, Brooke Leland (SVP, General Manager, Ontario & West) and Claude Lamoureux (SVP, General Manager, Quebec & East).

Other key moves in the Toronto office include:

  • Brian Cuddy, formerly Director Performance, has been promoted to VP Performance and Programmatic, expanding Cossette Media’s excellence in programmatic performance to broader programmatic operations.
  • Diane Devries, one of Cossette Media’s long-standing leaders, has been promoted to SVP Investments, where she will oversee the region’s evolved buying model. She will also join Cossette Media’s Executive.
  •  Janice Liu, who joined the agency last year, has been named VP Digital Solutions, leading Cossette Media’s custom data and tech solutions, advisory services and general technology investments and partnerships.
  •  Charlaine St-Amant, formerly Planning Director, has been promoted to VP Planning and will lead partner engagement, media services delivery and 360 planning.

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For more information :

Roxanne Chaudier
514 827-8315