Cossette named best in world at 1:1 advertising at the 2017 ECHO Awards | Cossette

Cossette named best in world at 1:1 advertising at the 2017 ECHO Awards



Honouring the world’s best data-inspired storytellers and their innovative, creative and effective marketing campaigns, the Data & Marketing Association (DMA) gave out 99 medals for the 2017 DMA International ECHO® Awards. The evening’s top prize, the 2017 Diamond ECHO Award, was presented to Cossette for the campaign “100 Today” on behalf of SickKids Foundation.

“We are humbled as we know that such recognition only comes when talented individuals collaborate to connect people and brands in meaningful ways. We are very grateful to have both a stellar team and open-minded clients who allow us to bring our best ideas to life every day,” said Melanie Dunn, CEO of Cossette.

Cossette took home: 

  • The 2017 Diamond ECHO Award: SickKids Foundation, 100 Today
  • Gold, Best Customer Acquisition Campaign: SickKids Foundation, 100 Today
  • Gold, Best Integrated Campaign: SickKids Foundation, 100 Today
  • Silver, Best Loyalty or Retention Campaign: SAQ, SAQ Inspire
  • Runner Up, Not-for-Profit: SickKids Foundation, 100 Today
  • Runner Up, Not-for-Profit: Garde-Manger Pour Tous, Help Us Fill The Emptiness

The campaigns selected as medalists—judged across 31 different categories—were awarded gold, silver and bronze medals at the 2017 ECHO Awards Gala. For 90 years, the ECHO Awards have honoured excellence in creativity, marketing strategy, and in-market performance in data-driven marketing campaigns. The runner-up campaigns received framed certificates and were acknowledged throughout the evening.

The full list of winners can be found here.

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. For more information, please visit


For more information:

Roxanne Chaudier
514 827 8315