COSSETTE PRODUCES SHORT FILM FOR FINANCIAL DISRUPTOR KOHO | Cossette

COSSETTE PRODUCES SHORT FILM FOR FINANCIAL DISRUPTOR KOHO

06.08.2018

On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring the power of short film in storytelling and building brand awareness.

“We are at our best when working with brands who are willing to invest in creativity, to redefine their categories. KOHO is innovating in an emerging market which provided us with the opportunity to help build the brand in a way that is completely unexpected,” shared Carlos Moreno, Global Chief Creative Officer at Cossette. “The rules of advertising have changed. There are no more boundaries which enabled us to tap into a hunger for change that is being felt around the world.” 

This brand film is about reclaiming one’s dreams, dreams that are being overshadowed by the stress of financial woes. It is meant to be a wake-up call and to empower people to take hold of their finances in a new way.

“A great piece can have a global reach with the right influencers behind it. It was a strategic decision to work with the right teams, to invest more in production to create something that would really resonate, than in promotion. We are challenging the status quo on every front with this work,” shared Jason Chaney, Chief Creative Officer at KOHO.

A two minute version of the short film will debut in theatres across Alliance Atlantis distribution channels starting August 1, 2018. 

Agency: Cossette

Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi

Creative Director/CW: Craig McIntosh

Creative Director/AD: Jaimes Zentil

Agency Producer: Dena Thompson

Account Director: Tyler Harris

VP, Client Lead: Anabella Mandel

SVP, Director Client Services: Janis Lindenbergs

Production House: Division

Director: Fleur Fortuné

DOP: Matias Boucard

Executive Producer: Jules de Chateleux

Client – KOHO

CCO, KOHO: Jason Chaney

Content Strategist, KOHO: Julia Cooper

Media Agency: Cossette Media

Luke Southern - Media Director

Jeannie Lee - Media Planner

Local Production House : Family Production (Kiev)

Producer: Nikita Bukowski

Editing House: Mikros-MPC

Editor: Jean-Christophe Bouzy

VFX:  Mikros-MPC

Lead Motion Graphics: Jean-Yves Parent

Colourist: Magali Léonard

Music House: Kouz

Music Performer: Matteo Locasciulli

Music Producer: Thomas Couzinier

Sound Design: Benoit Mouet

About KOHO
KOHO is a financial technology company whose mission it is to help all Canadians restore financial balance. Offering a tech-forward experience with options similar to those of traditional bank accounts, but without the fees associated with traditional accounts. KOHO consists of a prepaid, reloadable Visa debit card and an intuitive app that tracks user spending and helps Canadians find ways to automate their savings – with no fees.

KOHO’s technology allows users to make purchases everywhere Visa cards are accepted and provides access to a suite of other products, such as direct deposit, ATMs, bill pay, free transfers and more. KOHO is headquartered in Toronto, ON.

About Cossette
Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016 and 2017. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com. 

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For more information:

Tanya Black

416-666-5352

tanya.black@cossette.com

 

Cossette