Cossette Wins Big at the 2017 Marketing Awards | Cossette

Cossette Wins Big at the 2017 Marketing Awards

14.06.2017

2017 Marketing Awards

Cossette took home the top honours of the night with Best of Public Service for “SickKids VS” and Best of Show for General Mills “Bring Back the Bees” during the 2017 Marketing Awards in Toronto.

The jury also named General Mills Canada Client of the Year for the Bring Back the Bees campaign.

The agency was recognized for work from offices across the country with several clients, including SickKids Foundation, General Mills Canada, Ronald McDonald House Charities, McDonald’s Canada and Rakuten Kobo.

Koo, the multicultural arm of Cossette, also took home silver in the Multicultural category for its work with Egg Farmers of Canada.

“We are absolutely thrilled. Alongside our incredible clients and talented teams, it’s an honour to be recognized as having Canada’s best creative work this year,“ says Peter Ignazi, Chief Creative Officer of Cossette.

Overall the agency won:

  • Best of Show - General Mills Canada, Bring Back the Bees
  • Best of Public Service - SickKids Foundation, SickKids VS
  • Gold, Out-Of-Home, Best in Point-of-Purchase - General Mills Canada, Bring Back the Bees
  • Gold, Integrated - General Mills Canada, Bring Back the Bees
  • Gold, Integrated Campaign Led By PR - General Mills Canada, Bring Back the Bees, with Veritas Communications
  • Gold, Public Service, Out-of-Home Single - Ronald McDonald House, Any Way You Look At It
  • Gold, Public Service, Television Single - SickKids Foundation, SickKids VS – Undeniable
  • Gold, Public Service, Out-of-Home Campaign - Ronald McDonald House, Any Way You Look At It
  • Gold, Radio Campaign - Rakuten Kobo, Titles
  • Gold, Public Service, Integrated Campaign - SickKids Foundation, SickKids VS
  • Gold, Public Service, Online Film Single - SickKids Foundation, SickKids VS – Undeniable
  • Silver, Multicultural marketing, Integrated Campaign - Egg Farmers of Canada, 2016 Chinese Campaign with Koo Multicultural
  • Silver, Radio, Single - Rakuten Kobo, The Birds
  • Silver, Public Service, Out-of-Home Campaign - SickKids Foundation, SickKids VS
  • Silver, Out-of-home, Billboard Single - McDonald’s Canada, Equalizer Fries
  • Bronze, Public Service, Press Single - SickKids Foundation, SickKids VS
  • Bronze, Digital, Online Film Single: Long-Form - General Mills Canada, Bring Back the Bees
  • Bronze, Digital, Best in Direct - General Mills Canada, Bring Back the Bees
  • Bronze, Film, Television Single: 30 Seconds and Under - General Mills Canada, Bring Back the Bees
  • Bronze, Out-of-home, Billboard Single - McDonald’s Canada, Time For a Big Mac
  • Bronze, PR, Community Building - General Mills Canada, Bring Back the Bees, with Veritas Communications
  • Bronze, Public Service, Integrated Campaign Led by PR - SickKids Foundation, SickKids VS MissingHome

2017 Marketing Awards

Cossette