Cossette took home three CASSIES Awards, including gold, at the only awards show to highlight ‘Canadian Advertising Success Stories’ for results-driven campaigns.
Cossette won for its work with McDonald’s, General Mills and SickKids:
- Gold, Cause – SickKids ‘Life Unpaused’
- Silver, Retail – McDonald’s ‘Max67’
- Silver, Sustained Success – Nature Valley ‘Rediscover the Joy of Nature’
Cossette was also named on the CASSIES Effectiveness Index as one of top agencies to have had the most effective campaigns over the past three years.
At the same time, the Creative Report Card winners were announced. Jason Chaney, Chief Strategy Officer and Kevin McHugh, Strategy Director were listed as some of the top planners on the newly created ‘Planners list’.
These wins follow a year of success on the national awards show circuit – From Strategy magazine’s highly coveted Agency of the Year to top honours at the Canadian Marketing Association (CMA) gala, including Best of the Best for General Mills' Bring Back The Bees campaign.