Death of Bernard Paquet, one of Cossette’s founders | Cossette

Death of Bernard Paquet, one of Cossette’s founders



by Pierre Delagrave, Head of Vision7’s Innovation Group, and Claude Lessard, Chairman of Cossette

Bernard Paquet was one of Cossette’s founders in 1972, and our agency’s success was an achievement that filled him with pride throughout his life. He remained a strong supporter of Cossette for many years after leaving the agency and always held us dear to his heart. When he visited our Québec City office just a few weeks ago, he was immensely proud to point himself out in the photo of the founders on display there. 

Bernard helped to launch Cossette after studying in graphic design and interior design. From the start, he played a key role in the young agency, ensuring its success by devoting himself to business development, a role he held for 28 years.

At the time, before we could leverage Cossette’s reputation when promoting our services to potential clients, Bernard opened many doors for us and helped to attract major clients, such as Dominion Corset and Jato supermarkets (later bought by Provigo). 

With his help and thanks to our talented teams, we won mandates that may have seemed small—such as designing the cover of the Bell phone book or promoting the first McDonald’s restaurant in the Québec City region—but paved the way to winning major accounts. In fact, McDonald’s Canada has become a loyal Cossette client on a national level.

Beyond his professional achievements, we remember a man whose enthusiasm was contagious. Bernard had a positive outlook and saw opportunities everywhere. He knew how to build trusting relationships with his clients and colleagues, which no doubt explains why so many of them became his close friends over time. 

Bernard was an outstanding mentor and continued to guide young graduates even during his illness. He understood the importance of sharing his knowledge with today’s youth, and was the driving force behind the project to donate Cossette’s archives to the Institut des archives de la publicité. This project will now be personally led by Pierre, in memory of Bernard. 

Bernard was a model of resilience in both business and in life. He remained enthusiastic about his projects and maintained close relationships with his friends right up to the end.

We consider ourselves fortunate to have worked alongside him all these years. 

Pierre Delagrave and Claude Lessard

In the image above, from left to right: Louis Larivière,* Claude Lessard,* Bernard Paquet,* Paul Lefebvre,* François Dufort, Fernand Simard,* Jean Morin and (in front) Claude Cossette* in 1978. Cossette’s founders are marked with an asterisk.

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