A font to help fill the emptiness | Cossette

A font to help fill the emptiness

13.07.2017

GMPT

Following the tremendous success of the #3000assiettes (#3000plates) media stunt, Garde-Manger Pour Tous (GMPT) and Cossette have developed an adaptation of its empty plate identity—this time as a font.

Inspired by GMPT’s mission to provide 3,000 meals for schoolchildren at lunchtime in disadvantaged Montreal neighbourhoods, Cossette designed the visual identity for the organization’s annual fundraiser.

The new identity included a font created especially for the event to effectively communicate the connection between attending the fundraiser and helping underprivileged kids.

The campaign includes a series of promotional videos for social media, signage, print and decor for the event.

Credits:
Client – Garde-Manger Pour Tous
Agency – Cossette
Sound – Lamajeure – Mathieu Morin

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For more information:
Roxanne Chaudier
514-985-8255
roxanne.chaudier@cossette.com

GMPT

GMPT

GMPT

GMPT

GMPT

Cossette