Four Gold and a Grand Prix for Cossette at the Shopper Innovation Awards | Cossette

Four Gold and a Grand Prix for Cossette at the Shopper Innovation Awards

19.05.2017

Bring Back the Bees

Cossette’s “Bring Back the Bees” campaign for General Mills (Honey Nuts Cheerios) earned the highest honour at this year’s Shopper Innovation Awards (SIA). The campaign, which saw the brand’s renowned mascot Buzz the Bee disappear from the cereal box to raise awareness on the impact of a declining bee population, was awarded three additional Golds at the SIA.

The agency’s “Life Unpaused” campaign for SickKids also won big, taking home Gold, Silver and Bronze.

Overall, the agency won:

  • Grand Prix- Bring back the Bees, General Mills Canada
  • Gold, Integration- Bring back the Bees, General Mills Canada
  • Gold, Original Idea- Bring back the Bees, General Mills Canada
  • Gold, Reinvention- Bring back the Bees, General Mills Canada
  • Gold, Small budget, big impact – Life Unpaused, SickKids
  • Silver, Original Idea - Life Unpaused, SickKids
  • Bronze, Tech Breakthrough- Life Unpaused, SickKids

“We're thrilled to have been recognized in this way at the Shopper Innovation Awards. Congratulations to our amazing client partners and teams at the agency,” says Daniel Shearer, Daniel Shearer, Cossette EVP and GM.

The Shopper Innovation Awards are produced by Strategy, Canada's national marketing industry magazine and news site, published by Brunico Communications. The Shopper Innovation Awards inspire innovation and collaboration across Canada's shopper marketing industry by showcasing breakthrough achievements spanning the retail and consumer packaged goods program front.

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