Habs’ Jonathan Drouin named 2018 McPlayer | Cossette

Habs’ Jonathan Drouin named 2018 McPlayer


Habs’ Jonathan Drouin named 2018 McPlayer

McDonald’s Canada is proud to announce the launch of the 2018 McPlayer promotion featuring Montreal Canadiens Jonathan Drouin as this year’s face of the campaign. Created by Cossette, the campaign focuses on one of the most shareable menu items: the Chicken McNuggets and the Spicy Buffalo sauce offered for a limited time only.

This 360° campaign includes 15 and 30-seconds TV spots, 15-seconds preroll and web videos, a 60-seconds film and behind the scenes video, social media ads, print and OOH executions, as well as a partnership with Bell Media.

“The funny thing with hockey players is that even though they are famous, without their gear and jersey, most people would never recognize them, says Patrick Michaud, Associate Creative Director at Cossette. All in all, people proved to be very generous. Some did not recognize Jonathan Drouin at all and still agreed to share their McNuggets with him.” 


Client: McDonald’s Canada

Agency : Cossette

Strategy : Michel-Alex Lessard

Creative : Patrick Michaud, Ben Duquette, Alex Jutras

Product : Chloé Drolet, Valérie Lapointe, Samuel Potvin

Media Agency : OMD Canada

Production house : Morrison

Director : Jimmi Francoeur

Post-production : Morrison Film

Sound : Studios Apollo

Public Relations : Weber Shandwick

About Cossette
Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016, 2017 and 2018. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com.

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For more information:

Roxanne Chaudier

514 827-8315


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