HydroSolution presents the ultimate source of adrenaline | Cossette

HydroSolution presents the ultimate source of adrenaline



Adrenaline junkies will get a kick out of the latest campaign from water heater expert HydroSolution. For a second consecutive year, Cossette has created an ad for them featuring a thrill-seeker who has finally found the ultimate source of excitement—a water heater that’s over 10 years old.

With a comedic touch, the campaign aims to remind Quebecers of the average lifespan of water heaters. So to avoid too much drama, it’s best to act before a breakdown occurs.

​The 30-second spot for TV and the web will air until November.


Advertiser: HydroSolution—Isabel St-Laurent, Nicolas Ayotte
Agency: Cossette
Media agency: Cossette Media
Production house: Gorditos
Director: Guillaume de Fontenay
Post-production: Fly Studio
Sound studio: Audio Z 

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016. The agency has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit cossette.com.

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For more information:

Roxanne Chaudier
514 827-8315