Montreal, February 28, 2017 – Rogatien is once again singing the praises of Intact Insurance in this new acquisition campaign created by Cossette. The initiative aims to promote the free Good Driving Record Protection that Intact offers to new clients for their home and car insurance.
For the third year in a row, Patrick Huard reprises his role as Rogatien, Quebec’s most famous taxi driver and Intact Insurance’s biggest fan. In the latest television spots, Rogatien redoubles his efforts to provide great service to his own clients and to those of Intact Insurance.
“Last year’s campaign was equally well received by the public, our employees, and brokers,” said Sylvain Marcoux, Director of Communications and Publicity at Intact Insurance. “Consumers want to save money, but they want good coverage as well. Thus, we’ve noticed the campaign’s positive effect on the awareness of both our brand and our offer.”
“To make the various scenarios as entertaining and engaging as they were in the past, we decided to be disruptive in terms of location,ˮ explained Antoine Bécotte, Cossette’s Chief Creative Officer.
Two of the three 30- and 60-second television spots are currently on air, with the third due out later this spring. The campaign will also appear on digital platforms.
Client: Intact Insurance
Media agency: PHD
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