Kabam launches new branding with new AOR Cossette | Cossette

Kabam launches new branding with new AOR Cossette


Vancouver, February 1, 2019 – Kabam, one of the world’s leading mobile game developers, has partnered with Cossette’s Vancouver team to breathe new life into their strategic positioning and develop a new brand and identity system.

Cossette’s strategy was informed by research looking into the gaming community. They learned that excitement is the lifeblood of games — it fires up gamers and makes powerful memories. These endorphin pumping moments in gaming are at the heart of the connected experience gamers seek.

‘Experience Kabam’ became the revised strategy and the new branding taps into the wide spectrum of feelings gamers experience during play from frustration and rage, to joy and triumph. It also features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming.

Kabam’s reinvented brand includes a new logo, and full identity system (business cards, letterhead, social assets, etc), a brand video and a new website coming later this year. Cossette also worked with Kabam on their internal launch to orchestrate a cross-office reveal that included a presentation, branded swag and even custom 6-packs of emotion-based beers.

“Kabam has partnered with Cossette to redefine the way we present our brand to the world,” said Tim Fields, CEO of Kabam. The gaming company, which was recently acquired by Korean publishing giant Netmarble, has developed immersive mobile games with leading entertainment companies such as Disney, Hasbro and Universal based on some of the world’s most iconic franchises, including Marvel, Transformers and Fast & Furious and is one of Vancouver’s fastest growing tech players.

“We chose Cossette as they have the creative talent and strategic expertise to take our rebrand to market internationally, and develop launch campaigns that match Kabam’s innovation,” Fields continued. “Every touchpoint of Kabam's brand will have a complete overhaul. We have aggressive goals and our brand overhaul will be a key component in supporting our growth as a company.

“We’re excited to help Kabam take their brand to market and spread the word about the immersive, socially connected games they build, such as Marvel Contest of Champions and Transformers: Forged to Fight. Our team is passionate about the gaming industry and we can’t wait to connect users to their games in a deeper way,” said Cossette’s Nadine Cole, SVP General Manager.

For Cossette, the selection by Kabam adds to the list of several additional wins in Vancouver over the past year, including Jetlines, Curling Canada, and Parq Casino.

About Kabam

Kabam is a world leader of developing entertaining, immersive, and highly social multiplayer games for mobile devices. They merge consumer behavior with the art of game design to create experiences that are enjoyed by millions of players across the globe. Each game has raised the benchmark in mobile gaming, bringing high-quality graphics, next-generation technology and revolutionary gameplay to the console in every player’s pocket.

Kabam has partnered with leading entertainment brands like Disney, Hasbro and Universal to create mobile games based on some of the world’s most iconic franchises.

Kabam’s games have generated hundreds of millions of downloads including Fast & Furious 6: The Game, Fast & Furious: Legacy, Marvel Contest of Champions and Transformers: Forged to Fight. These games have also received multiple awards such as Apple’s Editor’s Choice and Google Play’s Best Game of the Year.

Founded in 2006, Kabam has studios and offices in Vancouver, San Francisco and Austin, Texas. The company has doubled in size year over year since opening and currently has more than 350 employees. Kabam is a wholly-owned subsidiary of Netmarble Games.

About Cossette

Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016, 2017 and 2018. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com.

Brand Video Credits

Client: Kabam Inc.

Agency: Cossette

Production House: The Sequence Group Music & Sound: Cypher Audio & The Sequence Group

Download visuals here.

View video here.


For more information:

Kali Pearson


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