L'Oréal Paris Canada chooses Cossette as its digital agency in Canada | Cossette

L'Oréal Paris Canada chooses Cossette as its digital agency in Canada


Montreal, February 25, 2016 – In line with the brand’s ambition to further accelerate its digitalisation in Canada, L’Oreal Paris has named Cossette as its digital agency, after an in-depth selection process. As part of this new role, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management.

Meanwhile, assignments remain unchanged for L'Oreal Paris' canadian brand agency of record, Marketel McCann Erickson; and media agency of record, MEC Canada.

“Cossette demonstrated its ability to carry out digital projects that are creatively, strategically and technologically sophisticated. This combination of expertise convinced us that they were the ideal partner to help us extend our position as leader in the beauty in Canada” said Stéphanie Binette, General Manager of L’Oréal Paris in Canada.

“We are honoured to be working with L’Oréal Paris, a brand of national and international renown. They are a force to be reckoned with in a fiercely competitive industry, with whom we share both a culture of innovation and strong common values,” noted Mélanie Dunn, President and CEO of Cossette Canada.

A new model of cooperation

The agreement is founded on a new partnership model―Cossette will be compensated based on results.

“The client-agency model needs to be updated to reflect today’s reality. With this partnership, we aim to build a synergistic relationship with Cossette―to share the risk, and conquer the unknown. Cossette demonstrated openness to tackle this challenge right at the beginning of the process,” explained Stéphane Bérubé, Vice-President, Chief Marketing Officer at L’Oréal Canada.

“We fully support this vision―we continually strive to be more flexible, agile and open to change. Stéphane’s vision is bold, timely and consistent with our own. Gone are the days where the agency and the client worked in silos. We are now focused on common business objectives and are constantly called on to invest in our in-house talent,” added Ms. Dunn.


Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago.


L’Oréal Paris is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $1,054 billion in 2015 and employs more than 1,200 people. The company’s prestigious portfolio of 35 brands encompasses all aspects of beauty.

For more information:

Marilyne Levesque

514 985-8214

For more information:

L’Oréal Canada

Virginie Hotte-Dupuis