The Chevrolet Dealers of Québec are launching a brand new campaign, naming actress Mariloup Wolfe as their spokesperson in Québec. Produced by Cossette, the campaign “Chevrolet, et la scène est parfaite” stars the actress and Chevrolet vehicles in familiar movie scenarios.
Chevrolet is known around the world for its innovative, high-tech, high-performance vehicles. By partnering with a Québec spokesperson, the dealers’ association strengthened its relationship with its clients, positioning Chevrolet as a top brand in the province.
“The association wanted to work with someone who, like Chevrolet, is authentic, confident and inspirational. Chevrolet and Mariloup Wolfe are a perfect match—she’s one of Québec’s most beloved media personalities, most recently seen on popular TV shows ‘Unité 9’ and ‘30 Vies,’” says Antoine Bécotte, Chief Creative Officer at Cossette.
Mariloup’s acting career inspired Cossette to develop scenarios suggestive of Western and thriller movie genres. The actress is behind the wheel of a different Chevrolet vehicle in each ad, from the Volt model to the Cruze.
The campaign will appear online and TV, as well as radio and social media over the next few weeks. Through short videos shared on social media, Québec consumers will get peek behind the scenes and hear anecdotes on Mariloup’s experience with cars. “The digital content will also drive home the brand values,” added Bécotte.
Client: The Chevrolet Dealers of Québec
Production house: Morrison
Photographer: Pierre Manning
Media agency: Carat
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