McDonald’s Canada Announces The Launch Of The New ‘Big Mac® Bacon’ | Cossette

McDonald’s Canada Announces The Launch Of The New ‘Big Mac® Bacon’

20.01.2017

Big Mac Bacon

And asking Canadians, if you put bacon on a Big Mac, is it still a Big Mac?

McDonald’s Canada has announced the first change to the Big Mac since it’s arrival in Canada 50 years ago: for one month they’re adding three strips of Canadian bacon to the restaurant’s most iconic sandwich.

Since the Big Mac is such a legendary product and changing the recipe is a big deal, McDonald’s and creative agency Cossette are rolling out a campaign to ask Canadians “Is a Big Mac with bacon still a Big Mac?”

Read more in Adweek.

Big Mac Bacon

Big Mac Bacon

Big Mac Bacon

Cossette