McDonald’s Canada Believes In Canadian Youth | Cossette

McDonald’s Canada Believes In Canadian Youth


April 5, 2017 marked the 7th annual National Hiring Day for McDonald’s Canada. In celebration of Canadian youth, its’ largest crew demographic, the quick service restaurant chain launched the “We believe in Canadian Youth” campaign.

Developed by Cossette, the integrated campaign features real McDonalds crew aged 15 – 24, who play an integral role in making McDonald’s the experience guests have come to know and love.

Showcasing 14 McDonald’s employees, the campaign highlights each individual personality allowing Canadians to “see beyond the uniform” through TV, online video and digital activations.