McDonald’s Canada is spreading love this Valentine’s Day | Cossette

McDonald’s Canada is spreading love this Valentine’s Day

14.02.2018

On February 14, love will be on lips—and billboards—everywhere! To celebrate Valentine’s Day, McDonald’s Canada will turn things over to lovers and give them centre stage on billboards throughout Montreal and in their Snapchat and Instagram stories.

On February 14, love will be on lips—and billboards—everywhere! To celebrate Valentine’s Day, McDonald’s Canada will turn things over to lovers and give them centre stage on billboards throughout Montreal and in their Snapchat and Instagram stories.

Being close to people and offering them a place to gather are at the heart of the McDonald’s brand, and served as inspiration for this campaign by Cossette, where their iconic “I’m lovin’ it” signature will be transformed into a personalized declaration of love.

Starting today, members of the public can declare or renew their love by submitting the name of their sweetheart as a comment on the McDonald’s Canada Instagram account (in English or French) or in a Snap sent to the brand.

On Valentine’s Day, some of the messages received will be developed into billboards by the agency for McDonald’s. 

Valentine

Credits

Announcer: McDonald’s Canada
Agency: Cossette
Media agency: OMD
Media partner: Astral 

About McDonald’s Canada

In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from over 100 suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.

 

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016 and 2017. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit cossette.com. 

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For more information:

Roxanne Chaudier
514 827-8315
roxanne.chaudier@cossette.com

Cossette