McDonald’s Canada wishes you a good move | Cossette

McDonald’s Canada wishes you a good move


McDonald’s Canada wishes you a good move

Montréal, July 3, 2018 – To celebrate moving day in Québec, which is July 1, McDonald’s Canada and Cossette rolled out a signage campaign in Montréal over the long weekend.

For the occasion, certain menu items were represented in ads using the moving accessory par excellence—the cardboard box. McDonald’s intention was two-fold: wish all Quebecers a good move and invite them to try the new My McDo mobile app.

“At this time of the year, the landscape is inundated with ads about moving. It was a stimulating challenge for us to do something different and give free rein to our creativity,” said Patrick Michaud, Associate Creative Director at Cossette.

McDonalds ice cream

McDonalds coffee

McDonald’s Canada wishes you a good move


Advertiser: McDonald’s Canada

Agency: Cossette

Creative team: Alexandre Jutras, Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, René Lachapelle

Product owner: Annie Vanier

Media agency: OMD

About Cossette

Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016 and 2017. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit

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For more information:

Roxanne Chaudier

514 827-8315