McDonald’s celebrates the return of its Monopoly COAST to COAST promotion in a BIG way | Cossette

McDonald’s celebrates the return of its Monopoly COAST to COAST promotion in a BIG way

07.11.2017

McDonald's monopoly

To celebrate the return of Monopoly COAST to COAST at McDonald’s, advertising agency Cossette created big and out of the box regional-specific stunts to generate excitement around the Monopoly game and drive traffic to McDonald's restaurants across British Columbia, Alberta, Saskatchewan and Manitoba.

“Real estate has become a constant hot topic in the Vancouver area. And since Monopoly is a game of big real estate moves, we came up with a tongue-in-cheek stunt for Vancouverites to enjoy. We introduced Monopoly as a real-life property development coming to the city by building an actual real estate presentation centre,” said Pierre Chan, Associate Creative Director at Cossette.

Located at a McDonald’s restaurant in Vancouver, Green Estates Presentation Centre was visited by many unsuspecting passersby who soon discovered that everything was Monopoly-themed, right down to the sample flooring and fixtures, green model houses, and landing page (greenestates.ca). Gavin Stafford, Senior Marketing Manager for McDonald’s Canada shares, “in the end, people had a laugh, and learned that playing Monopoly at McDonald’s was a much easier way to get into the game than buying into a development where all the houses are green and a community jail is right around the corner.”  


To celebrate the return of the beloved game in Edmonton, Saskatoon and Winnipeg McDonald’s restaurants, what better way than to go overboard, literally, by turning surrounding sidewalks into oversized Monopoly game boards. Complete with giant dice and huge stacks of monopoly money tucked under the sidewalk, the stunts got visitors excited to play Monopoly COAST to COAST with their upcoming meal in addition to being quite the selfie hot spot.

overboard

 

Credits

Advertiser: McDonald’s Canada
Agency: Cossette
Media agency: OMD
PR agency : Weber Shandwick
Video Production: Boldly Creative Agency
Production Company: William Macdonald

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com.

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For more information:

Roxanne Chaudier
514 827-8315
roxanne.chaudier@cossette.com

 

Cossette