No half measures this November 5 | Cossette

No half measures this November 5



In anticipation of the municipal elections being held across Québec on November 5, the Chief Electoral Officer of Québec (DGEQ), in its latest ad campaign created by Cossette, reminds everyone how important it is to exercise their right to vote.

Although local politics have a big impact on the day-to-day life of citizens, fewer than half of Quebecers vote during municipal elections. Taking that striking statistic as a starting point, the campaign features real-life situations where city services are only half provided, resulting in amusing consequences. The DGEQ hopes to raise awareness and encourage people to get out to the polls on November 5.

As part of this campaign, Cossette developed three spots for TV and the web, as well as two radio spots in English and in French. The campaign also appears in OOH signage and on social media. Voters can visit for more information about the elections


Advertiser: Chief Electoral Officer of Québec (DGEQ)
Agency: Cossette
Media agency: Cossette Media
Production house: Gorditos
Director: Nicolas Monette
Post-production visuals: MELS
Sound studio: Audio Z

About Cossette

Cossette is a fully integrated marketing communications agency that offers a complete range of cutting-edge communications services. It’s a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers.

Cossette was named Agency of the Year by Strategy magazine in 2016. The agency currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit



For more information:

Roxanne Chaudier
514 827-8315