OSAP tells parents they’ve earned the help | Cossette

OSAP tells parents they’ve earned the help


The Ontario Student Assistance Program (OSAP) released a follow up to its most recent campaign introducing the latest changes to the program, this time targeting parents. A :30 second spot created by Cossette, shows parents supporting their child through their whole academic career, leading up to their first day in college or university.

The video ends by recognizing how hard parents work to get their child into post-secondary education and leads the viewer to visit ontario.ca/osap. There, parents can learn more about the new program changes and funding available to help pay for a college or university education.

Back in March, OSAP launched its “Get the monkey off your back” campaign targeting students and introducing the latest changes to the program, including eligibility for free tuition and other benefits that help reduce the burden on Ontario students and their parents.

“Parents are involved in their child’s education throughout the years, and they work really hard to support them both emotionally and financially to get them into the college or university of their choice,” says Peter Ignazi, Chief Creative Officer at Cossette. “Now the new OSAP can help them achieve this goal.”

With 60, 30 and 15 second executions, the video runs online and on TV until May 21.

Credits :
Client - Ministry of Advanced Education and Skills Development
Advertising Agency - Cossette
Production House – Ad Hoc
DOP – Vinit Borrison
Editing House – Saints Editorial
Online – Fort York
Transfer – CO3 (Alter Ego)
Music and Sound Design – Grayson Matthews
Casting – Powerhouse

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