Vancouver, February 8, 2017: Ronald McDonald House BC & Yukon (RMH BC) has launched the Gift a Moment campaign in anticipation of Family Day on February 13. Using the crowdfunding website, GoFundMe, this new donation platform aims to illustrate the main purpose of donating to the house – to keep families together during stressful times.
Developed by creative agency Cossette, with the help of illustrator Adela Kang, Gift a Moment began with the insight that each family entering the doors of RMH BC & Yukon isn’t simply provided with a bed to sleep in at night, but is given the opportunity to spend precious moments with their seriously ill child.
Chief Executive Officer of RMH BC, Richard Pass, explains, “For over 30 years, RMH BC has been providing a home away from home for families when their seriously ill child is undergoing major treatment. But what we do goes beyond providing a living space. We are giving families the chance to continue sharing precious moments together. This campaign gets at the heart of what we do, and shows that every donation can make big difference in the lives of these families and their children.”
Because there are 73 rooms at the RMH House, 73 individual fundraisers were created. Each fundraiser represents a unique family moment people can donate to: finger painting with siblings, a family game night of Monopoly and even a bedtime story from Mom, to name a few. Many of the moments actually feature real RMH families, bravely sharing the story of their seriously ill child—like Aeson, who was diagnosed with cancer at only 13 months; Rown, who started fighting a rare blood disorder before his second birthday; and 4-year old Maisie who was partially paralyzed but learned to walk again while staying at Ronald McDonald House.
“Having those families share their story allows people to develop an authentic and emotional tie to the specific moment being gifted”, says Michael Milardo, Executive Creative Director of Cossette Vancouver.
A small donation can mean a lot to these families, instead of asking for hundreds or even thousands of dollars, the fund goal for each moment is different and is as low as $18.
The campaign will be supported by posts from RMH BC social media platforms. Donations can be made at giftamoment.ca.