Cossette planning department continues to expand with new leadership arrival
Toronto, April 4, 2017: The expansion of Cossette’s planning department continues with the recent addition of Rosie Gentile as SVP Strategy, One-to-One.
“We are absolutely thrilled that Rosie has joined Cossette. As one of the premiere 1:1 strategists in the country, there's no one better to help us bring greater intimacy and relevance to the messages and experiences we create for consumers across all of our clients.” says Daniel Shearer, Cossette EVP and GM.
Gentile joins Cossette from BBDO/Proximity where she led Connections Strategy, and built a practice to include one-to-one, data and insights. She has worked with clients across a variety of industries, such as Rogers Communications Inc., Mercedes-Benz Canada, FedEx Canada, OLG, Royal Bank of Canada and Visa Canada.
“Rosie is a highly regarded leader at leveraging data to connect brands with consumers in meaningful and powerful ways” says Jason Chaney, Chief Strategy Officer. “We’re excited to have her work closely with our account, creative and media teams to further enhance our product and processes.”
Gentile will shape Cossette's evolving one-to-one vision, leading the one-to-one business with the agency’s clients.
“I’m proud to join one of Canada’s most progressive strategy teams and start connecting some of the country’s strongest brands with consumers in meaningful and powerful ways to lead our clients into the future,” adds Gentile.