Latest installment of the SickKids VS campaign supports SickKids moms this Mother’s Day
April 10, 2017: In anticipation of Mother’s Day, SickKids Foundation has released its latest installment in the SickKids VS campaign, SickKids VS: MomStrong.
Developed by Cossette, this new spot illustrates the fierce inner strength of mothers of SickKids patients. The video features heart wrenching moments SickKids mothers often have in private, so they can keep their brave face on in front of their children.
The inspiration for this spot is that mothers are often the pillars of strength for their children but of course, they’re also human. This is especially true for SickKids mothers. Five mothers of SickKids patients are featured in the video and all of the scenarios illustrated are based on experiences with SickKids mothers.
The spot ends with a call to support SickKids moms this Mother’s Day by purchasing a gift online at getbettergifts.com.